Monday, October 17, 2005

Emotional Branding by Daryl Travis

Some highlights from this book:

  • "Using customer interaction with staff members to promote a brand at every point of contact may be the most important and effective ingredient in brand building."
  • "The purpose of a business is to create a customer and to satisfy a customer."
  • "More sales don't necessarily translate into more profit."
  • "Retain your profitable customers."

2 comments:

your friend said...
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Joe Powel said...
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