Tuesday, October 18, 2005
At the hotel bar at the Westin, while trying to get a drink, two gents from the UK introduce themselves. They work for a company called Bare Fruit. This is a new revenue stream for ISPs, for sure. The company puts in a proxy server at the NOC. Each time a user gets an HTTP error (like 404, 408, 500 or whatever) from clicking a hyperlink on a search page, the server delivers a page of search suggestions based on the link and description clicked. Every second, someone is getting an error. That's a lot of possible search ad revenue for the ISP. This could Bare Fruit. Give me a call for more info.