Monday, December 26, 2005
SEO (or search enginer optimization) is becoming extremely important to companies. As the Biz Journal reports: "Where your company lands in an Internet search could determine its success, bottom line." Getting your company in the top 10 seach results is as important as buying the key ad words. This is an untapped market. Advertising agencies have the Ad words covered. "Capitalizing on Internet searches can be lightning in a bottle for marketers. Think of it in traditional advertising terms: What would you say if you were offered the chance for your 30-second spot to run not only when your ideal consumer is watching TV but also when the person is seeking information about your industry? That's search marketing, and it's something you need to plan for and allocate dollars toward." But who is optimizing the website for the spiders??