W. Edwards Deming on profit

Deming said, "Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them." Tom Asacker blogs: "I've often wondered: If your employees won't boast about your business to their friends, why would you expect it from your customers? Take a look inside your own four walls. Do your employees buy your products? Do they sing your praises? Can they passionately tell your exciting story? And if not, why not?" This is Branding from the inside out. Your employees should be sneezers, too.