In the midst of this economy event, 8x8 sent out a press release to bloggers about their new pricing. It's a sale. Why send it out as PR? Because people will write about it. But if people mention how your news is no news and you are trying to trick the press, how do you think consumers will feel about your company? Will they think you are Creative? That you put one over? Or that you are likely to be too devious to be their vendor? Um... the last one most likely. BTW, the "sale price" is not really a sale either.