Are you staying in front of your customers on a regular basis? Are you sending out a newsletter every month? I don't mean an advertisement or a press release, I mean a NEWS letter.
If not, RAD-INFO, Inc. has something to help you.
okay, first you need a platform to send out the newsletter. I suggest one of the following:
- iContact
- Constant Contact
- MailChimp
- Aweber.
Here's a 2009 Email Marketing Services Product Comparison. I used to use Constant Contact mainly because the software allows me to track the results. By that I mean, CC allows me to see the following:
- who opened the newsletter,
- which link was clicked
- when was it opened
- are there any email addresses bouncing
So you picked a platform. Next you need your email list of customers AND some prospects. Upload the list.
Use the platform's template to create a newsletter. I have an example of one here. It's not a beautifully designed piece. It was quick and dirty to give you the idea to put buttons in each corner that have Calls to Action, coupons, referral contests, contact info, an about section, etc.
The story of the month: that you can buy from RAD-INFO. I have a couple of profession writers to create content that is a good read for the general public. Every month you will get a general IT/Internet topic. The first 3 are: Spyware, Back-up and Windows Update. You also get a Cool Site of the Month and a Tip of the Month.
Sign up for the Marketing by Newsletter today!
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